ASO Specialist
Open
SEO
- Employment type
- Full time
- Location
- Ahmedabad, Surat
- Openings
- 1 position
About the role
Role Overview
We are looking for a result-oriented ASO & Paid Ads Specialist with strong hands-on experience in app organic growth and paid user acquisition campaigns. The ideal candidate should be capable of improving app rankings, increasing organic installs, and scaling app growth through high-performing paid campaigns.
Key Responsibilities
- Plan and execute App Store Optimization (ASO) strategies for Android & iOS apps
- Improve app organic growth through keyword optimization, metadata updates, and competitor analysis
- Manage and optimize paid campaigns on Meta Ads, Google Ads, and Apple Search Ads
- Monitor app rankings, installs, retention, and conversion performance
- Conduct keyword research and optimize app titles, descriptions, and creatives
- Perform A/B testing on screenshots, app creatives, ad copies, and targeting
- Analyze campaign and app performance using analytics tools
- Work on user acquisition, retention, and app scaling strategies
- Coordinate with design and development teams for app growth initiatives
- Prepare performance reports and optimization recommendations
Requirements
- 1+ years of experience in ASO and Paid Ads
- Strong understanding of App Store Optimization techniques
- Hands-on experience with Meta Ads and Google Ads campaigns
- Experience in driving app organic growth and paid installs
- Knowledge of ASO tools like Sensor Tower, AppTweak, App Annie, etc.
- Familiarity with Firebase, Google Analytics, AppsFlyer, or similar tools
- Understanding of audience targeting, campaign scaling, and conversion optimization
- Strong analytical and problem-solving skills
- Experience with mobile apps and app marketing campaigns preferred
Interested in this role?
Send your details and CV; HR gets back to you if your profile matches.
Apply now